Keywords Analyzer

KeyWords Analyzer

If you’re looking to research Keywords – then this is the program for you. It has  deep search, keyword suggestions, Google Campaign management and Yahoo Search Campaign management all rolled into one.

It sits on your desktop – it’s yours – not a server side program that you have to keep paying for over and over. It’s equally good for general keyword research, as well as keyword research for AdWords, Yahoo Search and Miva.

It’s a program that we’re continually improving and all of our customers get free updates of improvements to the software for life. At only $97 it’s also the most competitively priced serious keyword analysis tool on the market today. It comes with a 30 day no-questions guarantee and it’s used by experts who know what
they’re talking about.

Don’t design a web page or plan a Pay-per-click campaign without it.

If you purchase Keywords Analyzer at KeywordsAnalyzer.com you get a massive discount off AdWords Dominator when you purchase them together. When you get to the order form, you will be offered the opportunity to buy the other  program at a massive discount.

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As you’ve seen from the AdWords Formula – this is a very important number.

So, how do we pump up this number?

If we follow the points that I’ve already discussed and use KeyWords Analyzer
to its full potential, you’ve already got a massive head start.
As I’ve said before, it all starts with the right keywords. Firstly, the less competition you have, the higher the CTR. So always sniff out the keywords where you have as few competing campaigns as possible. KeyWords Analyzer makes this part easy.

1. Group similar keywords together in their own Ad Group – be as specific as you possibly can.

2. Ensure that you wrap all of your keywords in “Quotes” and [Brackets].

3. Use negative keywords to further weed-out unwanted clicks.

4. If you’re in a competitive situation that you don’t want to avoid, then bid
high to get an initial 1-3 position – as your CTR increases and beats your
competition, you can start reducing your maximum bid.

5. Write at least 2 ads that will rotate automatically.

6. Use the stronger ad as your benchmark and rewrite the second to try and
beat it (always keep a log of your ads and their performances before you
edit them)

7. Write your headlines to include your keywords. If you do this, AdWords
automatically rewards your relevance by making your keywords in the heading bold text. This helps you get seen.

8. Align your Ads directly at the question being asked by the searcher in the use of that keyword – make them as relevant as possible.

9. Remember to stress benefits in the headline and first line – then a feature
in the third to give credibility.

10. Monitor performance regularly – remember it’s not static. If a competitor comes up with a better ad, it will affect YOUR CTR. Keep an eye on the other ads. There’s an easy way, run KeyWords Analyzer over your keyword list and it will return all of the headlines being used for each keyword. It will also return all of your competitor’s links, so you can see straight away if you’re attracting more competition.

A quick word about CTR’s and what is considered good or bad.
The quick answer is that it varies considerably. My CTR’s are generally lower in areas where there is competition – and in the KeyWords Analyzer field, you’re up against canny Internet marketers who really understand the system. But even so, in my closely targeted campaigns, some keywords convert over 15% - 60% of traffic.

In less targeted areas, I tend to push for around 3%-4% - but there’s always room for further testing.
If I see a keyword under 1%, I know that quite serious remedial action is in order, unless I’m dealing with a broad generic term that could have lots of different reasons for a search – I tend to avoid that though.

One other area that you need to keep a close eye on:

Dealing with under-performing keywords

One thing’s for certain.

Some keywords will perform better than others. Some will do really well. Some will be average and others will be borderline or even below.

You need to get a grip on under-performing keywords quickly.

The first question you need to ask is whether the ad, the keyword and the prospect are sufficiently well aligned. The most common problem is that the ad is not striking the chord and answering the question.

Also, make sure that the position is not the problem. AdWords gives you the average position of each keyword. If your position is greater than 8th, then your CTR will drop – the ad is not being seen.

Sometimes you just get it wrong and include a keyword or two that are not strictly relevant. Guard against thinking about “similar” keywords. Only use similar words where you can clearly see that you’re answering the question. Don’t
 expect a searcher to “get it” and be inspired just because a word bears a resemblance to what she’s looking for – it won’t happen.

Your options in this type of case are limited to:

Deleting the keyword completely. This is generally not advisable because if the  keyword is relevant to your offering and attracting page impressions then it is worth spending some effort getting it right.

Alternatively, your best bet is to take it out of that campaign and create another.
Then rewrite two ads specifically for that keyword. Do this with all your under performers. Keep them out of successful campaigns so that you’re not diluting your overall campaign CTR.

Generally speaking, one tends to have the most difficulty with single words – especially generic ones. The problem is that they can be too wide in their interpretation and so it is difficult to get an accurate handle on what exactly is being asked.

A useful technique with single generic words is to try and use –ve keywords to narrow down the search.